While all the prizes were awesome, there was one ultimate prize that everyone wanted – A custom Xbox One wrapped in a Philadelphia 76er’s skin, paired with a 76er’s jersey and in a pelican case signed by FaZe Clan and Trey Smith. At the booth, attendees waited for hours for their chance to “be the claw,” harnessed onto a crane-like device and dipped into a pit of mystery prizes from 16 sponsors including GameStop, Activision, GUNNAR Optiks, HORI, Jazwares and PlayStation. From the prizes in the pit to the exterior facade, all aspects of the spectacle were branded with CMN’s campaign imagery and sponsors. With our Giant Human Claw Machine, a giant version of the classic game, they were able to do just that. With thousands of gamers in attendance, CMN knew they had to do something spectacular in order to maximize the number of visitors to their booth. The campaign’s mission is to unite thousands of gamers around the world to support of their local CMN. ![]() ![]() Ready to dive back into live events? Let's take it back to 2019, when we partnered up with Children’s Miracle Network (CMN) Hospital’s Extra Life campaign at the Electronic Entertainment (E3) Expo.
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